About 88°East: Building Beauty, Power and purpose

At 88°East, we believe that fashion is more than just a trend—it is a tool for self-expression and a statement of inner strength. Founded by celebrated artist and entrepreneur Preeti Thaker Arora, our brand was born from a vision to empower the modern, unstoppable woman through clothing that mirrors her confidence and grace.

Our Design Philosophy

We specialize in elegant silhouettes, timeless fabrics, and thoughtful details. Our collections are curated for the woman who demands both style and substance.

Whether it is boardroom-ready office wear, daily essentials, or vibrant holiday pieces, every garment reflects a sense of effortless sophistication. We prioritize comfort and durability, ensuring our pieces stand the test of time and remain as vibrant as the women who wear them.

From Vision to Global Export

Beyond our own label, 88°East has been a trusted global exporter since 2012, bringing fashion ideas to life with the same uncompromising quality. We specialize in high-quality Western wear and expert customization, helping startups and growing brands succeed.

While many large factories require huge volumes, we support the creative community by welcoming small businesses with orders as low as 10 pieces per style. From elegant evening dresses and breezy kaftans to trendy co-ord sets, we offer a wide variety of premium fabrics, including:

• Silky & Soft: Satins, Georgettes, and Crepes
• Classic & Natural: Linens and Cottons
• Rich & Textured: Brocades and more

Inspired Leadership

Our foundation is built on the values of our founder, Preeti Thaker Arora. Honored as the "Most Outstanding Woman for Social Work 2017,conducted by "FEMINA" in conjunction with World HRD Congress" Preeti infuses the brand with a spirit of social consciousness and positive change.

Whether you are wearing our label or partnering with us to build your own, you are joining a movement that promotes connection, uniqueness, and style.

Step into a world of comfort, elegance, and empowerment. Welcome to 88°East.